Swatch won the Apple lawsuit linked to the rights of the slogan "Think Different"



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Swatch won the Apple lawsuit linked to the rights of the slogan “Think Different”

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The Swiss watchmaker was at the center of lawsuit with Apple’s technology giant. The reason is the “Think Different” slogan, which we are used to connecting to the company’s mobile devices.

IPhone and iPad makers have already filed a lawsuit against Swatch, accusing them of copying the concept into their own “Close” logo, which they use to promote their watches. Apple says the similarity between the symbols is obvious.

However, the decision of the Federal Administrative Court in Switzerland differs from the company’s motives and supports Swatch in this case. Reuters data reveals that the local court does not support Apple’s thesis, because the “Think Different” logo is not so popular in Switzerland and is therefore not recognizable by consumers.

A factor that eliminates the need for the slogan to be protected by additional litigation. This means Swatch can continue to use “Be Different” in their watches.

At the same time, the Federal Administrative Court in Switzerland added that Apple did not provide enough solid documents to support its claim. The Think Different advertising company is not so popular in the country and the decision is valid only in the territory of Switzerland.

Surely the opinion of US judicial authorities on the same case would be the opposite, because it remains one of the most popular corporate logos.

Swatch won the Apple lawsuit linked to the rights of the slogan “Think Different”



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