Manufacturers are withdrawing from the tablet market



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Manufacturers are withdrawing from the tablet market

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Sales will continue to decline in the coming years Tablet makers find it increasingly difficult to take the pressure of large-screen smartphones. Digitimes Research analysts forecast significant decline in global tablet market in 2019 “White boxes” (white-box).

Tablet stocks are expected to continue to decline and by 2024 market volume may fall below 120 million units. The iPad represents most shipments of branded tablets, but analysts say Apple will not be as active in updating its devices in the coming years as in the past.

In terms of reducing iPad prices, it is unlikely to increase demand sufficiently. more on Amazon Fire HD 10 tablet, twice cheaper than iPad According to the 2020 forecast, tablet delivery will hardly reach 130 million units.

In the coming years, due to constantly low demand, deliveries will continue to decline by about 2-3% annually. Delivery of white box tablets in 2020 will remain weak.

Experts note that, as a rule, non-brand manufacturers ship small-sized models whose sales are influenced by the popularity of large-sized smartphones and cheap Amazon tablets. In this situation, many white box manufacturers began to leave the market in favor of other products or specialized tablets.

Digitimes Research expects more suppliers to take this path in the next few years. Earlier, Gartner analysts also predicted a downward trend in the tablet market over the next few years. The company expects to sell 140.9 million units this year, falling to 137.3 million in 2020 and 135.7 million in 2021.

Manufacturers are withdrawing from the tablet market



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