HP dominates the RS market in the EMEA region



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HP dominates the RS market in the EMEA region

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Sales in first quarter declined Analysts HP controls 28% of PCs in Europe, the Middle East and Africa. The personal computer market in Europe, the Middle East and Africa remains negative, but the annual decline was less pronounced in the first quarter of the year, according to IDC analysis.

The US-based HP Corporation is the leader of sales. In the period from January to March 2019, 17 million computers were delivered to the EMEA market, down 2.7% compared to the first quarter of last year. While the business segment recorded steady growth of 6%, thanks to mobile and desktop computers, the consumer market declined by 13% – the decline was double-digit in desktop and laptop computers.

HP Inc. retains its leadership in the region. In the period from January to March, the company increased its PC deliveries by 0.2%, and its share in the EMEA market stood at 28.9%. The Chinese manufacturer Lenovo holds second place with a market share of 24.5%, followed by US Dell with 14.9%.

Top 5 EMEA markets PCs include Taiwanese manufacturers Acer and Asus with 7% and 6.5% respectively. The sub-region of Western Europe grew by 2.8%, but the EMEA market (Central and Eastern Europe, Middle East and Africa) fell by 12%, although it was lower than expected.

Central and Eastern Europe’s Central and Eastern Europe indicators are better than those in the Middle East and Africa, but in the consumer segment and the two-digit fall in the two subregions, the two-figure fall is recorded.

Overall, the situation in Central Europe is improving thanks to the recovery of markets in Poland and the Czech Republic, analysts point out. IDC highlights the continued consolidation of the RS market in the EMEA region. In the first quarter, the three largest brands controlled 68.3% of deliveries, while one year earlier this figure was 65.5%.

HP dominates the RS market in the EMEA region



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