Google bought Fitbit for $ 2.1 billion



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Google bought Fitbit for $ 2.1 billion

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For some time now, Google has been interested in acquiring Fitbit’s business, and the official news of the company’s acquisition is fact. Financial parameters are worth $ 2.1 billion, Reuters reports.

This will allow Google to extend its reach into the smartwatch and fitness tracker segment. The company has its own operating system for these devices, called Wear OS.

However, Google has not yet introduced its smartwatch to further promote the New Operating System. At the same time, Fitbit has a large customer base and generates over 50% of their sales revenue from fitness trackers.

A good example is the Google Fit app, which is used by 2.6 million people, though it is available on Android, Wear OS and iOS, while Fitbit has 27.4 million users.

The deal will allow the two companies to merge their ecosystems into an even better and more useful consumer product. a positive role in the development of the Wear OS portable operating system.

Google bought Fitbit for $ 2.1 billion



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