Facebook will compete with Pinterest with the Hobbi app



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Facebook will compete with Pinterest with the Hobbi app

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Facebook formed a dedicated team of software engineers called New Product Experimentation in the summer of 2019. The main goal of NPE is to develop applications that are outside the company’s popular brands.

We’ve already seen the first experimental products from this division, including Keith, the social app Bump, and the music platform Aux. Looks like Facebook is already ready with another title called Hobbi.

In fact, the app was released by NPE Team and offers similar functionality to Pinterest. Users can share photos and find content in various categories, such as Crafts, DIY projects, recipes, etc., SlashGear reports.

Additional tools allow us to organize posts in our Facebook Hobbi visual image collections, based on our individual interests, as well as share short clips with our friends online.

Currently, Facebook Hobbi is only available to a limited number of users in some countries, but more people are expected to access it in the coming days.

The experimental nature of the application means that the company has yet to add new features that enhance the customer experience.

The integration of Facebook Hobbi with their other popular titles has the potential to make it a hit. Time will tell whether the app can become a serious competitor to Pinterest.

Facebook will compete with Pinterest with the Hobbi app



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