Ad views help fight the boxes

Ad views help fight the boxes

Management and business development sectors lead this indicator personal office space staff are preferred in job advertisements. Only 31% of job openings in Bulgaria are unillustrated, and 69% of jobs in all sectors are accompanied by some specific visualization of the publication, the study showed.

Photos, infographics, graphics combinations, and even animations are the most commonly used, according to a survey by InfoGraffiti, which analyzes nearly 43,000 job offers in 26 sectors of the economy between July and September 2019. The Talent War covers almost all business sectors and the first phase is focused on attracting the attention of the candidate.

The sectors with the highest number of viewed ads are management and business development (87%), administrative and office activities (83%) and engineering and technical activities (89%). The advertising (73%) and information technology (69%) sectors ranked seventh and eighth respectively in the number of ads viewed.

The smallest review ads are used in the insurance sectors (36%), real estate (37%), architecture and construction (47%). The pharmaceutical, healthcare and banking sectors are also suspicious of the need for visual announcements. Visual communication experts advise avoiding banal images from free banks and relying on visions that show the specific characteristics of the ad and the position itself.

Instead of the standard smiling models in an artificial office environment, it is better to show real shots of office space, moments of team life or fun illustrations that show the specifics and values ​​of the company. Using real photos of employees and their quotes and comments is also good and working practice. “Using ad review is a trend that more and more companies will start to follow.

Candidates are flooded with textual information, so it’s important for companies to take innovative approaches to attract and retain their attention, and to present their work in an attractive way,” she said Iva Nikolova, Human Resources Manager at DHL Enterprise Software Solutions, has long used visual communication in its employer branding strategy. , the audience lacks the time, capacity or motivation to read thoroughly. for as much as 89% compared to plain text.

In addition, visual interactive content increases conversions by 70% – user engagement or so-called Conversion rate, according to Demand Metric’s marketing research platform.

Ad views help fight the boxes